Senior Cloud Sales Executive EMEA

About Us

Our mission is simple: we want to help our customers solve complex business matters using easy digital solutions. We have passionate and technologically savvy people working here, we’re proud of the awards we have received, but the trust we get every day from our 2000+ customers means more than anything!

What You'll Do

Our ideal Senior Sales Executive is an accomplished high energy, driven business applications sales professional with a proven track record of driving software and services deals, in large enterprise accounts with the business applications arena, who will head our growth in the EMEA. 

You’ll be responsible for winning new logos using your Bus Apps experience, business acumen and growth mentality, as you create deeper customer and partner relationships. You will win more business with next level, challenging sales and marketing. 


You will:

  • Own and deliver on revenue targets for software and services sales for the EMEA business.
  • Be responsible for further development and management of the region by selling our solutions to customers directly and/or via our network of partners. 
  • Be a trusted advisor for our customers & network of partners and thereby achieving optimal client satisfaction.
  • Develop and maintain opportunity plans which includes sales engagement on marketing qualified leads, channel sales activities, white space analysis and current customer up-sales.
  • Develop and execute business plans with partners to promote solution champions and advocates resulting in demand.
  • Develop and execute customer account plans to drive penetration into named strategic accounts.
  • Develop and lead account strategies.
  • Build sustainable and robust pipeline and ensure CRM hygiene, accurate forecasting and account planning.
  • Support and leverage internal partnership with domain driven marketing.
  • Create compelling proposals grounded in business impacts with clear reasons to act.
  • Negotiate terms and contracts with successful close. 
  • Travel (inter)nationally max 10 - 20%  


What You Need to Be Successful (Minimum Qualifications)

  • 5+ years of experience in consistently achieving/exceeding YOY revenue quota required.
  • Entrepreneurial and capable of ownership of developing your region with our industry leading solutions.
  • Cloud sales proficiency incl. TCV optimization.
  • Fluent in English (both spoken and written).
  • Excellent communication and presentation skills.
  • Self-starter and go-getter who can operate individually and is also a great team player.
  • Willingness to continuously improve & develop yourself, and your team.
  • Possesses consultative and challenger selling techniques to articulate value and conviction around the business case you offer in win-win partnerships. 
  • Ability to engage and develop strong and trusting relationships with decision makers/key influencers within our customer and partner communities.
  • Strong deal qualification skills, orchestration and win strategy formulation and execution.
  • Skilled in proposal preparation, negotiating terms and contracts for million-dollar engagements including software and services.
  • Able to assess strategic business case drivers, opportunity discovery, and corresponding value pro and win strategy formulation.
  • Experience in selling Microsoft Dynamics and knowledge of the ecosystem.
  • Sales experience within Manufacturing (discrete/process) and/or Equipment oriented industry.
  • Experience with Microsoft Dynamics VAR channel and associated environment is a big plus.


Other Preferred Qualifications 

  • Experience in selling Microsoft Dynamics and knowledge of the ecosystem
  • Certifications and / or deep experience in business value sales methodologies
  • Sales experience within Manufacturing (discrete/process) and/or Equipment oriented industry
  • Experience with Microsoft Dynamics VAR channel and associated environment is a big plus
  • Experience in working with service organizations  


Why Work for Us 

  • Great Company Culture. We have an informal, non-hierarchical and people-oriented culture where your voice counts and you can be yourself. And we genuinely strive for a good work/life balance for everyone and you also have a lot of flexibility to organize your work days that suits you.
  • Build your own career. You have the freedom take on the challenges you want and thereby creating the career you feel is right for you.
  • International environment. You will work with colleagues from all our different offices, and with international customers, network of partners and Microsoft.
  • Fast growing company with ambition. You will work for a leading ISV that is a Microsoft Gold Partner with premium industry solutions, where you will have ample opportunities to learn on the job and continuously grow & improve yourself.

TI by the Numbers

Here are a few key numbers that gives you a snapshot of who we are. We would love to tell you more in person!   



Come as you are

Your gender, religious beliefs, sexual orientation, skin color or pink hair are part of who you are. To-Increase is an equal opportunity employer and we stand for equality and inclusion. If you’re a team player, an expert and are ready to shine, we would love to welcome you to the team.

Or, know someone who would be a perfect fit? Let them know!


Stroombaan 6-8
1181 VX Amstelveen Directions +31 318 531 900 View page


We think our workplace is amazing and together we work every day to make it even better for you and your colleagues.

We will give you:

  • An interesting job

    Not just a job – but a career and role where you can make a real difference

  • An open company culture

    To-Increase is a challenging, inspiring and dynamic business environment with an open and direct company culture

  • Great development opportunities

    We are an ideal environment for improving your skills and expertise

  • A fantastic team

    Enthusiastic colleagues that will make your day!

Positive environment...

Our people describe our culture as innovative. We are always aspiring to deliver the most creative solutions for our customers, therefore we value each other and that’s why everyone’s voice is heard. Of course we work hard, but we never forget to have fun with our team. We value a good atmosphere and mutual respect. To-Increase offers a positive environment with many avenues for professional development.

Already working at To-Increase?

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