Content Specialist

We are looking for a content rockstar like you!!!

About Us

Our mission is simple: we want to help our customers solve complex business matters using easy digital solutions. We have passionate and technologically savvy people working here, we’re proud of the awards we have received, but the trust we get every day from our 2000+ customers means more than anything!

 

What You'll Do

The content specialist will own the creation and direction of all content marketing initiatives across multiple platforms and formats. The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes.

The content specialist will help define our brand story, in addition to developing consistency for our brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics.

Our content specialist will lead the development of our content initiatives with a publisher/journalist mindset, in all forms, to drive new business and cultivate new opportunities with our current client base through their work.

The right candidate will have the heart of a teacher, with a love of learning, writing, and communicating in all forms. They will see the value of every person on our team and put them at ease, empowering them to tell their stories to our audience.

Typical weekly duties for a content specialist

  • Publication of three or more new pieces of content.
  • Interviewing internal subject matter experts for content.
  • Company email marketing efforts, including newsletters, automated workflows, and so on.
  • Ownership of all analytics and reporting for content marketing efforts.
  • Search engine optimization (SEO) efforts for website and content.
  • Social media for community engagement and long-term content promotion.
  • Premium content production, including ebooks, white papers, webinars, etc.
  • Creating landing pages and conversion opportunities for lead generation.
  • General website updates and enhancements, e.g. new pages and calls-to-action placement.
  • Professional development and continued education in relevant areas (e.g., HubSpot certifications).

specific measurements of this criteria include:

  • An increase in defined customer engagement metrics (i.e. conversions, submissions, purchases, etc.)
  • Growth in website traffic; specifically, organic reach and other inbound traffic sources.
  • Conversion metrics definition and growth.
  • Social media positive sentiment metrics.
  • Customer feedback and survey data.
  • Increases in key search engine keyword rankings.
  • Clearly defining content distribution during particular stages of the buying cycle (lead nurturing).
  • Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.


What You Need to Be Successful (Minimum Qualifications)

Bachelor's degree in English, Journalism, Public Relations or related communications field. 

The content specialist role requires a combination of marketing and publishing mindsets, leading at all times with a “customer first” mentality. In essence, the content specialist is the company storyteller and must be empathetic toward the pain points of the customer. 

Specific skills required include:

  • Impeccable writing and editorial skills, with an outstanding command of the English language.
  • An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
  • Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
  • Familiarity with principles of marketing.
  • Incredible people skills.
  • Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
  • Able to screen out sales pitches and look for the relevant brand and customer story.

How success will be measured

The content specialist will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects, through the consistent development and deployment of content.  

Why Work for Us

  • Great Company Culture. We have an informal, non-hierarchical and people-oriented culture where your voice counts and you can be yourself. And we genuinely strive for a good work/life balance for everyone and you also have a lot of flexibility to organize your work days that suits you.
  • Build your own career. You have the freedom take on the challenges you want and thereby creating the career you feel is right for you.
  • International environment. You will work with colleagues from all our different offices, and with international customers, network of partners and Microsoft.
  • Fast growing company with ambition. You will work for a leading ISV that is a Microsoft Gold Partner with premium industry solutions, where you will have ample opportunities to learn on the job and continuously grow & improve yourself.

 

TI by the Numbers

Here are a few key numbers that gives you a snapshot of who we are. We would love to tell you more in person!   

TI%20by%20the%20numbers-2020.jpg

 

Come as you are

Your gender, religious beliefs, sexual orientation, skin color or pink hair are part of who you are. To-Increase is an equal opportunity employer and we stand for equality and inclusion. If you’re a team player, an expert and are ready to shine, we would love to welcome you to the team.

Or, know someone who would be a perfect fit? Let them know!

Hyderabad

500032
500032 Hyderabad Directions info@to-increase.com View page

Benefits

We think our workplace is amazing and together we work every day to make it even better for you and your colleagues.

We will give you:

  • An interesting job

    Not just a job – but a career and role where you can make a real difference

  • An open company culture

    To-Increase is a challenging, inspiring and dynamic business environment with an open and direct company culture

  • Great development opportunities

    We are an ideal environment for improving your skills and expertise

  • A fantastic team

    Enthusiastic colleagues that will make your day!

Positive environment...

Our people describe our culture as innovative. We are always aspiring to deliver the most creative solutions for our customers, therefore we value each other and that’s why everyone’s voice is heard. Of course we work hard, but we never forget to have fun with our team. We value a good atmosphere and mutual respect. To-Increase offers a positive environment with many avenues for professional development.

Already working at To-Increase?

Let’s recruit together and find your next colleague.

email
@to-increase.com
  • Bob Schröder
  • Chi Leung Chan
  • Daan Vink
  • Guido van Osch
  • Kees Pruim
  • Komal Lahoti
  • Lucas Doornhein
  • Luciano Cunha
  • Marieke van Sorge
  • Michiel Toppers
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